Thursday, June 6, 2013

Our New Collection !

The elegance of Maheshwari's                                                                                                

      Maheshwari Dupattas brought to
 you from Maheshwar, a small town on the banks of the river Narmada in the state of Madhya Pradesh 
has been a home to one of India's rich heritage of art & culture but more importantly the finest handlooms. It has been a centre for handloom weaving since the 5th century.. It is noted as a centre for weaving colourful Maheshwari saris and Dupattas. 

 These cotton and silk saris are woven with distinctive designs inscribed on the walls of forts around this region involving stripes, checks and floral borders.
The designs on the textiles were mainly inspired from the sculpted depictions in temples and this has given a unique recognition to the handicrafts of Maheshwar.

The weavers used natural colors for the production of colored textiles 
and dedicated hours to produce the beautiful Maheshwari Sarees and Dupattas.

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Thursday, December 16, 2010

How do they weave IKKAT?

We took the opportunity, back in the day, to visit the handloom weaving villages in India. We immediately fell in love with these ikkat textiles as they are some of the best craftsmanship we have seen in ikkat weaving in the remote villages of Andhra Pradesh and Orissa. These textiles are woven to be displayed and are gorgeous as they are woven with passion.

What’s incredible to realize is that over 2500 knots are hand-tied to create the pattern and multiple dye baths are used. Just the tying and dyeing of the silk yarn takes about three long days! And then the actual weaving takes about another three to four days, so the whole process takes about one week to produce ikkat textiles of this quality.

Ikkat is the technique of resist-tying and dyeing a pattern in the warp or weft yarns prior to weaving. Multiple colors can be achieved by dyeing different sections in sequence, from the lightest to the darkest tones. Most of the time, it is weft ikkat, with the pattern resist-dyed in the weft threads and woven on a plain color warp. In this technique, the preparation of the yarn is more arduous than the actual weaving, requiring precise calculations before actually dyeing the yarns. A skilled ikkat weaver has the ability to anticipate the final position and registration of the pattern in the cloth as she ties the threads in advance of weaving. The more numerous the knots, the smaller and tighter the bindings, the finer and more defined the resulting pattern.

Wednesday, December 15, 2010

Tussar silk sarees are brush painted in beautiful pastel colors

Tussar Silk, also known by its Sanskrit name Kosa silk, some even call it Tassar, is produced from Tusser silkworms. Produced mainly in the Indian state, Jharkhand, Tussar is valued for its texture and natural gold colour, which is unusually rich and deep.

Tussar Silk is a type of wild silk – it is obtained from silk worms that are not bred on mulberry trees but whose cocoons are collected from the local trees like Sal, Arjun and Saja. It is cheaper than cultivated silk Some Tussar silk now a days made is called non-violent silk, or Ahimsa Silk, which is extracted from the cocoon after the silkworm larva has left it.

Traditionally, Tussar was dyed only with natural dyes but over time, the range of color and motifs has increased dramatically, thanks to the introduction of chemical dyes
Every product made out of Tassar has a tale to say and store workers say that a lot of hard work goes into making of the

Purvi is aiming to be a part of Jharkhand Silk Textile and Handicraft Development Corporation Ltd, which aims to promote tussar silk culture in the country and over seas.

Friday, December 3, 2010

Vegetable dye hand painted Kalamkari dupattas at their very best

The art of Kalamkari painting is one of the oldest among the traditional arts of India. Drawing upon a repertoire of well-loved epics, these fabulous textiles are hand painted with natural dyes produced from vegetables and leaves.Each design on a single dupatta or a sari takes around 45 days to complete. The designs are not essentially only epics. Another variation in the design from this Kalamkari town of Sri Kalahasti is the full body of a  Peacock depicted very artistically. Check out some of the Kalamkari designs that we produce at Purvi.

The other variety is the famous 'Tree of Life' design which has been depicted in several Indian art forms. Other than that, Hindu gods and deities have been portrayed in a magnificent way to the liking of customers inclined to  Indian art and culture.

The other aspect of Kalamkari is an art that involves hand block printing apart from painting. The figures with rounded shapes and border designs are typical of Kalamkari. Wall hangings, prayer mats, rugs and carpets are popular Kalamkari products.

This tradition which developed in the temple town of Kalahasti is predominantly focussed on themes from Hindu mythology, renowned epics like Ramayana, Mahabharatha, images of Gods and heroes. Masulipatnam style is more famous for the home furnishings, bed covers and curtains but the traditional Kalahasti style is more prominently seen in Dupattas, Sarees, borders and patches,wall hangings and dress materials.

Since the whole process involves natural colors and chemicals, the art has fast gained a place for itself in the international markets.

The Kalamkari designs at Purvi are awe inspiring and promise a  treat to your eyes.

Where to buy good quality Maheshwari Sarees?

Welcome to Purvi, the one stop shop for Indian ethnic dresses, designer Indian sarees, South Indian Wedding Sarees, Uppada Sarees, Maheshwari Sarees, Kalamkari Saris, Designer Sarees, Hand loom Salwar suits, Indian bridal sarees, top quality hand loom cotton fabrics and silk fabrics.We are committed to providing you with most desired quality craftsmanship with the most reasonable price tag. The traditional excellence in our products which are flawless in style and design, presents the perfect amalgamation of traditional and contemporary styles. Our unusual, rare and spirited collection showcase contemporary trends, purity of value and legacy of craftsmanship to evoke the essence of an Indian woman.

At Purvi, we want to be your first choice for all your requirements of Indian ethnic dresses,Hand loom cotton, Silk fabrics & silk based home furnishing. We believe that with our large array of colors and variety, you will never need to go elsewhere plus the added bonus of paying affordable prices to get top quality Indian Womens apparel. The inhouse team of designers provide us with the most innovative designs, giving us an edge over others. We are always aware of the latest fashion trends and changes in the fashion market and designing is done keeping that in mind.

Tuesday, November 23, 2010

Latest Salwar Kameez designs and the popularity of Indian Salwar Kameez

The Indian Salwar Kameez is the regular outfit of the younger generation, simply because of its ease in adorning it on a day to day basis. Salwar kameez designs have evolved and have become more contemporary to suit the new generation. This classic shift in momentum has transformed its traditional look to give it more fashionable cuts and styles. The Latest salwar kameez designs are definitely more trendy and fashionable now than ever before yet retaining its class and elegance.

The Patiala Salwar Kameez is an outfit normally worn by North Indian women and serves as a traditional dress worn by certain communities in south-central Asia. When we think about Indian clothing, the first thing that comes to our mind is the Indian salwar kameez. The popularity of Indian salwar kameez has not by-passed any part of the fashion world. Celebrities like Nicole Kidman, Jennifer Lopez and very recently Pamela Anderson have worn the Indian salwar kameez. Why salwar kameez you ask? Its simply the most popular and comfortable Indian dress. The versatility is good for every occasion and it can be worn in all seasons. The changing trends in fashion have spilled their influence on the Indian salwar kameez. The many varieties in salwar kameez includes the Bollywood Salwar Kameez,embroidered salwar kameez, Pakistani Salwar Kameez,casual, formal, indo western for every occasion just for your liking.

The Salwar Kameez you wear talks a lot about your personality. The style speaks with the vibrant and beautifully colored embroidery or ornate designs; these are common parts of Indian salwar kameez. The fabrics used are from Hand loom cotton to silk, crepes to georgettes, satins to chiffons, cotton silk, Tussar Silk, Khadi Silk, Raw Silk, Matka Silk, Herringbone and more. There is a lot of value added to these Salwar kameez, the work involved is like Zardosi work, mirror work, sequins, handwork, chikan work. These value additions make the Indian Salwar Kameez look absolutely stunning.

Saturday, November 20, 2010

Silk sarees are designed to make you feel traditionally fashionable

Silk saree was always considered the ceremonial wear at religious rituals and weddings. The Devanga and Saligar weavers community in Tamil Nadu were reputed for their Pure Silk Sarees and Designer Silk Sarees. Thanks to its double warp and weft, the Kanjeevaram Silk saree is one of the most superior silks in the world.

How do you think they make Pure Gold Zari?
The gold that you see in the motifs is incorporated by dipping the silk thread into liquid gold and silver. This gives the richness to these South Indian Wedding Sarees and enhances the beauty of the silk.
If you ever want to check for the purity of silk just take a few threads and burn them. Pure silk will always coagulate and leave a black powdery residue while any kind of artificial silk or wool will leave the smell of burning hair.  
Pure Silk Sarees and Kancheepuram Silk Sarees are ideal gifts during festivals and special occasions like weddings and birthdays! To check out the Beautiful Collection of hand picked Kanchipuram Silk Sarees visit this Saree shop in Mumbai.